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Marketing Ergebnisse Messen - WerkPLUS
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Marketing Ergebnisse Messen

Oftmals ist es schwierig, die Ergebnisse einer Marketingmaßnahme zu tracken. Allerdings kennen wir uns nicht nur mit der Erstellung von Online Werbemitteln aus, sondern wissen auch über wichtige Metriken Bescheid.
Wir haben euch ein paar passende Beispiel Größen zu Marketingzielen zusammengestellt:

Was ist dein Marketingziel?
Markenbekanntheit, Interaktion, Aktion, Kundenbindung

Markenbekanntheit:
Reichweite, CPM, Views (Video), Cost Per View, Ad Relevance

Interaktion:
CTR, View Rate, Clicks, Views, Cost Per Click, Cost Per View

Aktion:
Conversions, Cost Per Conversion, Conversion Rate, Clicks, CTR

Kundenbindung:
Email-Liste, Follower auf Social Media, Cost Per Conversion, Conversions